Revenue Nomad
Erin Felton

Erin Felton

Chief Revenue Officer · Consumer brands have the halo. I build the B2B revenue engine behind it.

Brand StrategyContent Marketing StrategyEnablement Content LibraryGrowth MarketingMarketing OperationsOutbound Motion BuildPLG → Sales BridgePipeline Inspection
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Operator Overview

I help consumer brands build the B2B revenue engine their brand halo can't build for them. I've spent 15 years in GTM leadership at Wayfair, Shopify, and Staples — running nearly every revenue function, not observing them. I helped build Wayfair Professional from a founding-team experiment to a $2B B2B commercial engine on top of a consumer platform. I rebuilt commercial content operations for Shopify's multi-billion-dollar sales org. Same pattern every time: extraordinary brand, underpowered engine. I embed with growth-stage leadership teams to diagnose where the revenue system is breaking and rebuild it — sharper ICP, aligned Marketing/Sales/CS, operating rhythms that turn accidental B2B revenue into something predictable and scalable.

Expertise

Brand StrategySelf-claimed
45
Content Marketing StrategySelf-claimed
45
Enablement Content LibrarySelf-claimed
45
Growth MarketingSelf-claimed
45
Marketing OperationsSelf-claimed
45
Outbound Motion BuildSelf-claimed
45
PLG → Sales BridgeSelf-claimed
45

Industries

Marketing Teams & CmosSales Organizations & CrosE CommerceMarketplaceConsumer Goods & Cpg (non Food)E Commerce & D2c
Sales Leadership

Sales Leadership Snapshot

GTM Approach

GTM motion experience
Enterprise SalesInside Sales
Methodologies
Solution Selling

Portfolio

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Erin Felton — Chief Revenue Officer | Revenue Nomad