Ethan O'Connell

I’m a cross-functional operator focused on building and scaling new growth initiatives in complex B2B environments. Over the past 10+ years in SaaS, I’ve worked across sales, revenue operations, partnerships, marketing, and more. Designing and operationalizing systems that drive pipeline, unlock new revenue streams, and improve go-to-market efficiency. My experience sits at the intersection of strategy and execution: identifying opportunities, launching pilots, and scaling what works into repeatable engines for growth. I’ve led initiatives ranging from outbound transformation and qualification frameworks to CRM architecture, partner-driven revenue motions, and event-to-pipeline strategies. Across each, my focus remains the same: connect teams, build scalable processes, and turn ideas into measurable business outcomes. I’m particularly interested in how emerging technologies, including AI, can be embedded into workflows to increase leverage- not just add complexity. I believe innovation is only valuable when it’s operationalized, measured, and tied directly to impact. At my core, I’m driven by building: new programs, new systems, and new ways of creating value across an organization.

All work samples are shown here, whether they were added independently or as part of an engagement.