Katherine Daumer

Katherine Daumer

Sales Manager · Results-driven Sales Leader with 15+ years of experience leading high-performing frontline sales teams, managing commercial/mid-market revenue segments, and driving direct sales growth.

AI SDR / Outbound AutomationAI Sales AutomationAgentic Workflow DesignAnnual GTM PlanningCall Coaching & FeedbackCompetitive BattlecardsContent Marketing StrategyDeal Velocity Improvement
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Operator Overview

Senior Director, GTM Commercialization & Strategy (Content & Strategic Programs) Led strategic program management, operational efficiency, and product adoption frameworks across a 35+ person global org supporting 3,000+ sellers across 15+ countries. Director → Sr. Manager → Manager, GTM Revenue Strategy & Ops (Global Product Solutions): Owned end-to-end revenue strategy and operations (RSO) for North American specialist sales org supporting SMB, Mid-Market, and Enterprise/LCS segments. Served as strategic thought partner to senior sales leaders to drive operational rigor, planning, and long-term revenue health. Director of Sales → Manager, Account Management → Assoc Manager → Sr. Account Mgr → Account Manager Strategic progression from frontline sales execution to GTM leadership. Built the operational discipline, market-level insights, and data-driven selling habits that formed the foundation for my later focus on GTM business operations and sales strategy.

Expertise

AI SDR / Outbound AutomationSelf-claimed
45
AI Sales AutomationSelf-claimed
45
Agentic Workflow DesignSelf-claimed
45
Annual GTM PlanningSelf-claimed
45
Call Coaching & FeedbackSelf-claimed
45
Competitive BattlecardsSelf-claimed
45
Content Marketing StrategySelf-claimed
45

Industries

Sales Organizations & CrosSaaSMarketplaceMedia & ContentAdvertising & Media AgenciesConsulting & AdvisoryStaffing & Recruiting
Sales Leadership

Sales Leadership Snapshot

Largest team managed
52 people
Largest annual quota managed
$40M

GTM Approach

GTM motion experience
PLGInside Sales
Sales cycle range
35 days
Methodologies
Solution SellingSandlerValue Selling

Portfolio

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Katherine Daumer — Sales Manager | Revenue Nomad