Randi MacColl

Randi MacColl

Chief Marketing Officer · A marketer who can identify and translate a brand's most compelling story—and strengths—into strategic growth with deep category expertise in: Home • Design/Architecture/Construction • Food • Education • Travel • Lifestyle

Brand StrategyBrand VoiceCompetitive IntelligenceContent Marketing StrategyDemand GenerationEvent & Field MarketingGTM LaunchPartnership Strategy
Aggregate Rating
No approved reviews yet

Operator Overview

My professional marketing experience spans 25+ years in brand development, growth strategy, original content and high-profile partnerships across digital, print, events and TV. From helping startups gain a national foothold to creating world-class campaigns and experiential programs for global brands, my track record includes leading innovative teams at publishing powerhouses (Gourmet, Architectural Digest, HGTV and Food Network Magazines), startups (1stdibs, Sweeten, Vesta Home) and education (French Culinary Institute), delivering engagement, trust and revenue across platforms.

Expertise

Brand StrategySelf-claimed
45
Brand VoiceSelf-claimed
45
Competitive IntelligenceSelf-claimed
45
Content Marketing StrategySelf-claimed
45
Demand GenerationSelf-claimed
45
Event & Field MarketingSelf-claimed
45
GTM LaunchSelf-claimed
45

Industries

Media & ContentGeneral Contractors & BuildersHome ServicesArchitecture, Engineering & DesignLuxury & Premium BrandsConsulting & Advisory
Marketing

Marketing Operating Profile

B2B / B2C split
60% B2B40% B2C
Channels personally run
PRPartnershipsContent

Marketing Scope

Typical team size
6 people

Channels & Motion

GTM motion experience
ChannelInside SalesEnterprise Sales

Portfolio

All work samples are shown here, whether they were added independently or as part of an engagement.

No work samples have been added yet.
Randi MacColl — Chief Marketing Officer | Revenue Nomad